An Introduction to the Power of Digital Marketing

Digital marketing is a term that is encompassing of all the marketing efforts that use an electronic device or the internet. This includes various entities such as search engines, social media, email, and existing web pages. The internet is still an entity that is growing even today. PEW Research states that in the last three years alone “constant” internet usage is up by 5% more of the adult population than ever before. The number of people using it and their demographics are constantly changing as the internet gains a further and wider reach around the world.

Digital marketing has always been and always will be about connecting with the audience. More and more businesses are attempting to connect with audiences as more and more people are taking their shopping and consumption online rather than doing it in the traditional brick and mortar stores. This means that today digital marketers must meet the audience’s needs where they are already spending time which is on the internet.

Inbound marketing is the most common form of marketing on the internet and is a great way to attract, engage, and delight customers while they are spending time (and hopefully money) on the internet.

What Are the Differences Between Digital & Inbound Marketing?

Digital marketing is defined by the use of a variety of a plethora of digital tactics that help different channels connect with consumers who are spending much of their free time online. Digital advertising plays a role as well including email marketing, online brochures, and other ways of advertising that fall under the “digital marketing umbrella” just to name a few.

The best digital marketing campaigns are able to identify how each part of the plan supports the organization or company/business’s overarching goals. Depending on the goals of the overall campaign the product can be enhanced through offering any combination of both free and paid channels to help reach the audiences that the company wants to connect with. Some of the most common types of digital marketing include marketing through social media (i.e. Facebook, Instagram, Twitter, etc.) and pay-per-click advertising just to name a couple.

Inbound marketing is a methodology that it uses important tools like a company’s blog to engage and draw customers into the product you are selling and to help convince them that its right for them. Using your blog helps you determine what your ideal customers are searching for and then allows you to reach out to market to that specific audience rather than using digital marketing which is reaching out to the internet population in general.

For more information on how you can use digital marketing to reach the audience, you are trying to appeal to please feel free to contact us at Proactive Digital Marketing for further assistance.

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